Getting the right hardware where it needs to be, since 2014.
GPU Direct is the GPU business of Options Direct Ltd, a founder-led datacentre hardware specialist headquartered in Manchester.
Our story
Options Direct was founded in 2014 to supply the latency-critical end of the market: trading firms that measure performance in nanoseconds and cannot afford hardware that arrives late or misbehaves in production.
That work taught us to configure and test every system in our own centres, to ship it ready to install, and to stay with it for its whole life, from design through to buy-back. When AI teams began building GPU clusters, the same discipline carried over.
GPU compute is now the largest part of what we do. GPU Direct brings it together in one place: HGX systems, NVL72 racks, GPUs, networking, optics and cabling, with the engineering, compliance and logistics that go with them.
- Founded
- 2014, Manchester
- Ownership
- Founder-led
- Configuration centres
- Manchester, Frankfurt, Dubai
- Shipped to
- 40+ countries
- Testing
- 72-hour burn-in on every system
- Quality
- ISO 9001:2015
Ones to Watch, LDC Top 50 Most Ambitious Business Leaders 2026
Options Direct’s leadership was named in LDC’s Top 50 Most Ambitious Business Leaders for 2026, in the Ones to Watch category. Featured in The Times.
Offices and configuration centres
Stock is held on three continents, and systems are built and tested in our own centres before they ship to more than 40 countries.
- MAN
Manchester (Altrincham)
Headquarters and configuration centre
- LON
London
Satellite office
- FRA
Frankfurt
EMEA logistics and configuration
- DXB
Dubai Internet City
Middle East, Africa and APAC
- USA
United States
Entity, configuration centre and warehouse
Opening soon
How we work
One accountable partner from the first sizing conversation to the day the hardware is bought back.
- 01
Design
Sized from the workload, with the power, cooling and network design agreed before anything is ordered.
- Bill of materials
- Rack elevations
- Power and cooling model
- Network topology and port maps
- 02
Compliance
Every order clears export classification, end-user and end-use checks and screening before it is confirmed.
- End-user statement
- Know-your-customer checks
- Export classification
- Licences where needed
- 03
Configure
Built in our own centres, firmware and BIOS set to your estate, then 72 hours of thermal and stress testing.
- Signed QA report per unit
- Serial and asset register
- Firmware baseline
- Burn-in logs
- 04
Ship
Packed in the order you will install it, with export and customs paperwork handled, to the data hall.
- Export and customs documents
- Palletised in rack order
- Tracked, insured delivery
- 05
Install and support
Rack, cable and commission with local crews, then spares held in-region and support after warranty ends.
- Rack and stack
- Cabling to schedule
- Spares in-region
- Post-warranty maintenance
- 06
Buy back
At end of life we decommission, erase to NIST standards, audit every asset and buy it back.
- Certified data erasure
- Audited asset register
- Chain-of-custody reporting
Partners
We are an NVIDIA partner and an AMD partner, and we supply NVIDIA networking (formerly Mellanox), switching, optics and cabling alongside systems from the major server makers.